We carefully build your Brand DNA through flexible and tailor-made branding services, from inception to implementation.
BRAND STRATEGY
DEVELOPMENT
BRAND iDENTiTY
DEVELOPMENT
BRAND iDENTiTY
ASSETS DESIGN
BRANDiNG
iMPLEMENTATiON
BRAND STRATEGY
DEVELOPMENT
Everything begins here! This is the part where we listen carefully. We listen to you, we listen to the market, we listen to whatever source is relevant for the purpose of developing a valid strategy that can give you a greater chance of success.
| Input, research & assessment
We gather all relevant information in brainstorming sessions where we guide and help you extract key aspects of your business.
For companies who are re-branding, a brand health check will be carried out first .
| Brand essence development
We paint a clear picture of the identity of your business, the values you stand for, your unique value proposition, what kind of perception you would like to create in the market, what kind of personality your company has, the work culture, and your brand positioning. We then extract your brand essence, which is the single intangible attribute that drives the whole branding process, the pillar on which your brand stands.
BRAND iDENTiTY
DEVELOPMENT
We design your logo by translating your brand essence into a visual element. We believe that a logo should be unique, simple, and practical to use. It serves as a trigger, awakening the customer’s perception of your brand, therefore easily recognizable and clearly visible in all its applications.
| Logo design
Look at things from different perspectives: that is the creative process we use to develop unique logos. We develop different options for you to consider and finally select the one you feel comfortable with. For better visualization and to simplify your decision process, we like to show you – from the very beginning, – how the proposed designs behave when applied to different, real life situations.
| Visual identity style development
Your Logo is not the only component of your visual identity. We develop a full set of supporting elements that help improve visibility and consistency forming, along with the logo, the foundation of your visual communication design style. These are colors, typefaces, supporting design elements such as patterns, symbols, icons and others.
BRAND iDENTiTY
ASSETS DESiGN
Well, now that you have your brand new logo and a visual style, it’s time to develop your visibility and marketing assets. These can wildly vary in their typology from business to business, that is why we like to dig deep into your business nature and marketing strategy, to develop tailor made items, that can really help you with your specific needs. We develop designs to brand your products and services, your premises and operating assets, printed collaterals for below and above the line communications and online presence.
BRANDiNG
iMPLEMENTATiON
It’s time to reveal your brand and get the exposure that will create awareness in the market. The success of all the developing, designing and strategizing comes down to the way you implement your grand entrance to the world! We help you develop a strategy on how to implement and we give you the tools to do it efficiently.
| Brand style guide development
Standardization and consistency are the two fundamental aspects of a unified implementation. We develop a Brand visual identity manual where we define and document standards and specifications.
| Brand3 © Brand assets management platform (New!)
We have developed a web based application for managing your brand identity digital assets. The Brand3 platform will make your life easier! You can easily manage all your assets in one place, search, download, send and customize items. A perfect resource and management tool that ensures a correct implementation.
CONTACT US FOR MORE INFORMATION
| Brand awareness training
Branding is essentialy an organizational excercise where each and every person working for your company must be aware and involved in the process. We designed a comprehensive training program covering brand and branding basic as well as inside knowledge about the specific branding process used to develop your brand.
| Interior branding design and implementation
Your office, head quarter, factory, workshop are great touchpoints where you can visually express your brand. It is important to visually align the various touchpoints in order to keep your image consistent across the board. We design, produce and install your premises interior branding with items such as, logos, directional signage, wall papers, artworks, glass treatment and more. We have completed various interior branding projects among which Dashen Bank HQ, Berhan Bank HQ, Berhan Bank District Offices, National Marketers HQ, National Marketers Sales Shops, General Electric representative office.
| Brand assets printing and production
We can assist you with the printing of your Brand Identity assets. We offer exciting digital printing solutions, backed by innovative printing technology, both for indoors and outdoors applications. We produce premium quality prints on a wide range of materials – such as paper, canvas, vinyl, polypropylene, pvc, textile, wallpaper and more -, for impressive displays, signage and marketing material.
