Improving the
Construction
Industry.

Better solutions
for the 21st century
Construction Industry.

Afro brings reliable products and solution to the evergrowing construction industry in Ethiopia. It serves as a provider of better construction practices, contributing to better efficiency and cost saving. It relies on the high quality of products it offers and on the attention to its customer needs.

Brand Strategy.

RELIABLE | INNOVATIVE | SOLUTIONS

Brand Identity.

The Identity is inspired by a concept of simplicity and perfection. Its square and straight shapes reflect the quality of the products and services it offers. It shows rliability and precision.

BRANDiNG
iMPLEMENTATiON

Brand identity is the visible elements of a brand, such as color, typeface and logo, that identify and distinguish the brand in consumers’ minds.

| Brand style guide development

We gather all relevant info by facilitating brainstorming sessions with you where we guide and help you extract key aspects of your business. For companies who are re-branding, a brand assessment of actual market perception will be carried out in order to implement necessary changes and improvements where needed.

EXPLORE OUR LOGO DESiGN PORTFOLiO

| Brand3© Brand assets management platform (New!)

We paint a clear picture of the identity of your business, the values you stand for, your unique value proposition, what kind of perception you would like to create in the market, what kind of personality your company has, the work culture, your brand positioning, the messaging you want to use to convey all the above attributes.

EXPLORE OUR BRAND ASSTETS MANAGEMENT SOLUTiON

| Brand awareness trainings

Out of all of these aspects we then extract your brand essence, which is the single intangible attribute that drives the whole branding process, the pillar on which your brand stands. Essentially we give your brand focus, which is the vehicle for a successful branding process.

| Interior branding design and implementation

We gather all relevant info by facilitating brainstorming sessions with you where we guide and help you extract key aspects of your business. For companies who are re-branding, a brand assessment of actual market perception will be carried out in order to implement necessary changes and improvements where needed.

EXPLORE iNTERiOR BRANDiNG PROJECTS PORTFOLiO

| Brand assets printing and production

Out of all of these aspects we then extract your brand essence, which is the single intangible attribute that drives the whole branding process, the pillar on which your brand stands. Essentially we give your brand focus, which is the vehicle for a successful branding process.

BRAND
iDENTiTY ASSETS
DEVELOPMENT

Brand identity is the visible elements of a brand, such as color, typeface and logo, that identify and distinguish the brand in consumers’ minds.

| Marketing, visibilty and administrative assets design

We gather all relevant info by facilitating brainstorming sessions with you where we guide and help you extract key aspects of your business. For companies who are re-branding, a brand assessment of actual market perception will be carried out in order to implement necessary changes and improvements where needed.
We gather all relevant info by facilitating brainstorming sessions with you where we guide and help you extract key aspects of your business.

EXPLORE OUR PROJECTS PORTFOLiO

BRAND
iDENTiTY
DEVELOPMENT

Creativity kicks in and we are on a quest to develop a visual identity that reflects your strategy. We have a proven process where we design unique logos through creative concept development. Your logo will be unique, simple, recognizable and easy to implement.

| Logo design

We gather all relevant info by facilitating brainstorming sessions with you where we guide and help you extract key aspects of your business. For companies who are re-branding, a brand assessment of actual market perception will be carried out in order to implement necessary changes and improvements where needed.

| Visual identity style development

We paint a clear picture of the identity of your business, the values you stand for, your unique value proposition, what kind of perception you would like to create in the market, what kind of personality your company has, the work culture, your brand positioning, the messaging you want to use to convey all the above attributes.

EXPLORE OUR LOGO DESiGN PORTFOLiO

BRAND
STRATEGY
DEVELOPMENT

Everything begins here. This is the part where we listen carefully. We listen to you, we listen to the market, we listen to whatever source is relevant for the purpose of developing a valid strategy that can give you a greater chance of success.

| Input, research & assessment

We gather all relevant info in brainstorming sessions where we guide and help you extract key aspects of your business.
For companies who are re-branding, a brand health check will be carried out first .

| Brand essence development

We paint a clear picture of the identity of your business, the values you stand for, your unique value proposition, what kind of perception you would like to create in the market, what kind of personality your company has, the work culture, your brand positioning. We then extract your brand essence, which is the single intangible attribute that drives the whole branding process, the pillar on which your brand stands.