Branding the
Innovative Bank.

Disrupting the
100 years old
Banking Industry.

Zemen Bank focuses in bringing a new way of banking, where customers can experience a higher level of service through personal attention and technology backed services. At it’s inception it had introduced the concept of single branch operation which was a first in Ethiopia, disrupting the standard practices of a long history of banking in the nation.

Today Zemen Bank is one of the top 5 most succesful privately owned banks, that have earned the reputation of being a modern bank with customer comfort in mind. It is also the most recognizable brand that had set a standard and played a key role in creating awareness on branding value in the market.

Brand Strategy.

INNOVATIVE. BOLD. MODERN.

Brand Identity.

The brand Identity reflects modernity, innovation and disruption. It reflects the vibrancy of new ideas and bold approach to the way products and services are developed. It aims to become an iconic brand where people can relate their passionate involvement in the nation’s fast development and modernization.

BRANDiNG
iMPLEMENTATiON

Brand identity is the visible elements of a brand, such as color, typeface and logo, that identify and distinguish the brand in consumers’ minds.

| Brand style guide development

We gather all relevant info by facilitating brainstorming sessions with you where we guide and help you extract key aspects of your business. For companies who are re-branding, a brand assessment of actual market perception will be carried out in order to implement necessary changes and improvements where needed.

EXPLORE OUR LOGO DESiGN PORTFOLiO

| Brand3© Brand assets management platform (New!)

We paint a clear picture of the identity of your business, the values you stand for, your unique value proposition, what kind of perception you would like to create in the market, what kind of personality your company has, the work culture, your brand positioning, the messaging you want to use to convey all the above attributes.

EXPLORE OUR BRAND ASSTETS MANAGEMENT SOLUTiON

| Brand awareness trainings

Out of all of these aspects we then extract your brand essence, which is the single intangible attribute that drives the whole branding process, the pillar on which your brand stands. Essentially we give your brand focus, which is the vehicle for a successful branding process.

| Interior branding design and implementation

We gather all relevant info by facilitating brainstorming sessions with you where we guide and help you extract key aspects of your business. For companies who are re-branding, a brand assessment of actual market perception will be carried out in order to implement necessary changes and improvements where needed.

EXPLORE iNTERiOR BRANDiNG PROJECTS PORTFOLiO

| Brand assets printing and production

Out of all of these aspects we then extract your brand essence, which is the single intangible attribute that drives the whole branding process, the pillar on which your brand stands. Essentially we give your brand focus, which is the vehicle for a successful branding process.

BRAND
iDENTiTY ASSETS
DEVELOPMENT

Brand identity is the visible elements of a brand, such as color, typeface and logo, that identify and distinguish the brand in consumers’ minds.

| Marketing, visibilty and administrative assets design

We gather all relevant info by facilitating brainstorming sessions with you where we guide and help you extract key aspects of your business. For companies who are re-branding, a brand assessment of actual market perception will be carried out in order to implement necessary changes and improvements where needed.
We gather all relevant info by facilitating brainstorming sessions with you where we guide and help you extract key aspects of your business.

EXPLORE OUR PROJECTS PORTFOLiO

BRAND
iDENTiTY
DEVELOPMENT

Creativity kicks in and we are on a quest to develop a visual identity that reflects your strategy. We have a proven process where we design unique logos through creative concept development. Your logo will be unique, simple, recognizable and easy to implement.

| Logo design

We gather all relevant info by facilitating brainstorming sessions with you where we guide and help you extract key aspects of your business. For companies who are re-branding, a brand assessment of actual market perception will be carried out in order to implement necessary changes and improvements where needed.

| Visual identity style development

We paint a clear picture of the identity of your business, the values you stand for, your unique value proposition, what kind of perception you would like to create in the market, what kind of personality your company has, the work culture, your brand positioning, the messaging you want to use to convey all the above attributes.

EXPLORE OUR LOGO DESiGN PORTFOLiO

BRAND
STRATEGY
DEVELOPMENT

Everything begins here. This is the part where we listen carefully. We listen to you, we listen to the market, we listen to whatever source is relevant for the purpose of developing a valid strategy that can give you a greater chance of success.

| Input, research & assessment

We gather all relevant info in brainstorming sessions where we guide and help you extract key aspects of your business.
For companies who are re-branding, a brand health check will be carried out first .

| Brand essence development

We paint a clear picture of the identity of your business, the values you stand for, your unique value proposition, what kind of perception you would like to create in the market, what kind of personality your company has, the work culture, your brand positioning. We then extract your brand essence, which is the single intangible attribute that drives the whole branding process, the pillar on which your brand stands.